image International Conference on Social Media and Communication Technologies December, Amsterdam, Netherlands

The power of narrative in attracting tourism | Caravan Project & ATA: exploring urban environments through stories | Zabrze, Polland

The purpose of the conference is to review the practice and trends with respect to the use of attractive narrative, by means of the word and the image, considered to be the main vectors encouraging potential visitors, on the one hand, to take interest in the industrial heritage in all its forms, and ultimately allowing them to enjoy it once on the spot. In this regard, the conference will be tasked with embarking upon the essential issues which surfaced in the debates of the two previous meetings of which the first, in 2015, looked into the presence of the arts in industrial space, and the following one, in 2016, dealt with the intangible industrial heritage as a form of cultural heritage


The personal stories of people and spaces, the oral narrations that was accumulated in the area of Metaxourgeio formed an archive of the place, and resulted to a kind of digital map (Storymap) that reflects not only the diversity of human experience in the neighborhoud but also the inhabitants perspective regarding the place they are living. Thus creating an organing space that the diversity of human expression is celebrated.

This story map manifests the dynamic and the diversity of this urban neighbourhood through stories and narratives. This platform functions as a representative space for the community enabling the inhabitants to become storytellers of their own stories, represantatives of their own experience. Moreover though this platform stand and voice is given to the marginalized, to the voiceless, the ordinary people to represent their own self that usually is neglected by the official media. This platform reveals the hidden stories of the area, the unknown narration that usually are the ones that form the collective memory of each place.

The visitor entering this narrative space will get to know the place from real people testimonies thus acquiring a different perspective abut the neighbourhood he is visiting. No longer the urban space is represented by its cultural dominant knowledge but this space is diffused, is enriched by the subjectivity of the people living in this area. The first thing we have to question is the objectivity of official history. We rely and promote the historical importance of subjectivity, the valuable source of knoweldge that derives from each person own perspective and experience. By incorporating this pluralism of voices we are getting a better insight for the place we are researching .

The visitor though that personal narratives not only expand his understanding about different forms of human’s expression and diversity and the ways the people giving meaning to their actions but also returns back to him self and reflects upon his kind of mechanisms that generate meaning.